Health First, Quench Thirst
Vision
Improving the health of people by letting everyone in Kashmir know that drinking water is the best way to do it
Mission
We strive to ensure that people know the facts about packaged drinking water so they can make informed choices
Values
Zabarvan will operate with values of leadership, credibility, integrity and educational qualities.
Zabarvan ® Packaged Drinking water is a vision of Saqib Mansoor Laharwal, Managing Director and Chairman of M/S Juicee ®.
Saqib is a first generation entrepreneur from Kashmir who has done an MBA in project management from university of Wales, Cardiff , United Kingdom and worked for British Sky Broadcasting UK.
Saqib’s journey towards entrepreneurship is primarily motivated by the growing unemployment in Kashmir and the need for making the region self sufficient and self reliant in terms of economy. It was not an easy task to set up the plant and took me about three years of struggle to manage to start it up, all through this, his parents, his fiancée and now his better half played a very important role in his motivation to start up the plant and not to give up in the darkest of times.
Saqib’s aim is to provide Kashmir a premium brand of packaged drinking water with assurance of no compromise regarding its quality whatsoever and change the perception of common Kashmiri people that their locally manufactured products are not of a very high quality and competitive with the products that are produced at a national and international level.
Saqib requests people to Judge Zabarvan® by experiencing it and giving a feedback of any nature or suggestions they may have.
Zabarvan® is being launched with a view of Kashmiri empowerment and a start of positive things for the youth who Saqib wants to inspire into entrepreneurship and put Kashmir right up at the top of the industry standards locally, nationally and internationally.
Benefits
Information about water.
We all know that water especially bottled water is really important and significant in maintaining optimum health. A human body gets water from various sources such as food, beverages , tea etc etc, but if you are drinking 2-2.5 litres of water that is the daily requirement of a human body as per health professionals then it makes sense that you should drink water that is safe, pure, tastes good and is free from additives that you may wish to avoid..
Now if you are one those many people who favour natural, locally sourced food such as growing their own veggies , rearing cows for milk and want to help companies that help the environment, care for your safety opt for Zabarvan.
The trend towards healthy eating and drinking means that more and more people are buying bottled water, Water is vital and life giving ,as the demand grows people want to be sure that the water they are drinking is free from unwanted additives and want to identify the source of the water they are drinking..
For health , economic and environmental reasons buying water that is produced and procured in Kashmir is positive move for many of us.
Zabarvan exists to promote positively and proudly the best of packaged drinking waters from Kashmir, sourced near the foothills of Zabarvan hills in Kashmir we launch our product with an aim of providing the best and pure..
Children and hydration.
Children should be hydrated with fluids which are free from additives and sweeteners, they should be encouraged to drink fluids with the breakfast and in regular intervals during the daytime, children which are hydrated adequately perform better at school, repeated tastings of water will help children develop a taste for water which is beneficial to them , especially after they lose fluids on warmer days , playing in the outfield at home or school.
Parents and care takers play an important role in encouraging children in drinking more water on a regular basis. Go ahead grab a Zabarvan and take care of your children.
Water and kidneys.
Kidneys are one of the most important organs of your body which work extremely hard to keep you healthy, now water is one of the healthiest choices that can keep your kidneys healthy. Keep those kidney stones away and sip a little often. Drinking of water helps your kidneys clear sodium , urea and waste products. Women should aim to drink about 2 litres of water daily and men should aim to drink about 2.5 litres of water.
During warm weather you may dehydrate quickly and may need to drink more often. Keep a track of your urine colour if it is dark in colour this can be an indication that you are dehydrated, keep a bottle of Zabarvan handy and rehydrate your body, beacause nothing is more precious than your health..
Dental health and Water.
Water is good for your teeth as well and drinking plain water is better as it is sugar free, also water contains fluoride and fluoride is though of reducing the acid producing capability of plaque in the teeth. Children should be encouraged at an early age to drink water to keep their teeth healthy and also elderly people should be encouraged to drink it more as they have a tendency to produce lower saliva and water helps in producing more of it.
Effects of dehydration.
Mild dehydration that is the loss of 1% of water can cause many complications such as Dark urine, Constipation, few or no tears , headache , muscle tiredness, sleepiness or tiredness..
Losses of 2 % of water can reduce your mental performance, persistent dehydration can lead to confusion and even hospitalisation if not dealt with properly..
Myths about Bottled water
Packaged drinking water is less safe to drink .
This is not true, packaged drinking water comes from carefully selected underground sources which are safe to consume otherwise the water cannot be sold, packaged drinking water is classified as a food product and is carefully tested at each stage such as the source, bottling and even before leaving the plan.
Packaged drinking water has to meet the national food safety requirements as well as the industry guides to good hygiene and manufacturing practices. Packaged drinking water is subject to significant number of tests each year at regular intervals as prescribed and Zabarvan strives to maintain those standards as its priority.
PET bottle is unsafe for packaged drinking water.
This does not hold true as well. PET (Polyethylene Terephthalate) is the main packaging material used in all beverages and is completely safe complying with all the safety regulations. PET is not carcinogenic, it is a myth that a plastic bottle left in a car or freezing the water in plastic bottle will leach carcinogens into the water. The health scare started in 2002 when a Japanese television programme broadcast a theory that freezing water in plastic bottles was unsafe. This claim has since been discredited by Cancer Research UK as well and the link to it can be found here.
Drop Us A Message
Contact Details
M/S Juicee
59 Food Park, Phase 3 Industrial Estate,
Khonmuh, Srinagar, Kashmir
e-mail: [email protected]